Challenging industry conventions through constant discovery at Lunchbox

Challenging industry conventions through constant discovery at Lunchbox

Challenging industry conventions through constant discovery at Lunchbox

Challenging industry conventions through constant discovery at Lunchbox

Background

Lunchbox is an all-in-one online ordering system that scales with your tech stack – from web and app ordering, to loyalty programs, guest engagement, and more

Lunchbox is an all-in-one online ordering system that scales with your tech stack – from web and app ordering, to loyalty programs, guest engagement, and more

About

As Lead Visual Designer, I was tasked with maintaining the visual system as well as pushing the brand beyond its current design language through limited-run merch, digital/physical campaigns, and outside the box designs. The design team quickly became recognized for its consistently strong visual output and punching far above its weight, while pushing out memorable marketing initiatives in a stale and predictable industry

As Lead Visual Designer, I was tasked with maintaining the visual system as well as pushing the brand beyond its current design language through limited-run merch, digital/physical campaigns, and outside the box designs. The design team quickly became recognized for its consistently strong visual output and punching far above its weight, while pushing out memorable marketing initiatives in a stale and predictable industry

Time frame

Mar 2021 – Nov 2022

Mar 2021 – Nov 2022

Personnel

Matthew Bookhout

Thomas Cranstoun

Studio Freight

Matthew Bookhout

Thomas Cranstoun

Studio Freight

Challenging industry conventions through constant discovery at Lunchbox

Background

Lunchbox is an all-in-one online ordering system that scales with your tech stack – from web and app ordering, to loyalty programs, guest engagement, and more

About

As Lead Visual Designer, I was tasked with maintaining the visual system as well as pushing the brand beyond its current design language through limited-run merch, digital/physical campaigns, and outside the box designs. The design team quickly became recognized for its consistently strong visual output and punching far above its weight, while pushing out memorable marketing initiatives in a stale and predictable industry

Personnel

Matthew Bookhout

Thomas Cranstoun

Studio Freight

Time frame

Mar 2021 – Nov 2022

Collage of Green and White Halftone Images
Collage of Green and White Halftone Images
Collage of Green and White Halftone Images
Collage of Green and White Halftone Images
Collage of Green and White Halftone Images
Magazine on Yellow Chair
Magazine on Yellow Chair
Magazine on Yellow Chair
Magazine on Yellow Chair
Magazine on Yellow Chair
Shirt thrown over a vintage hotel sofa
Shirt thrown over a vintage hotel sofa
Shirt thrown over a vintage hotel sofa
Shirt thrown over a vintage hotel sofa
Shirt thrown over a vintage hotel sofa
Collage of Green and White Halftone Images
Collage of Green and White Halftone Images
Collage of Green and White Halftone Images
Collage of Green and White Halftone Images
Collage of Green and White Halftone Images
Glowing Globe Concept Tech Logo
Glowing Globe Concept Tech Logo
Glowing Globe Concept Tech Logo
Glowing Globe Concept Tech Logo
Glowing Globe Concept Tech Logo
Shirt Design with a blue sky backdrop
Shirt Design with a blue sky backdrop
Shirt Design with a blue sky backdrop
Shirt Design with a blue sky backdrop
Shirt Design with a blue sky backdrop
Brand Design Collage Layout
Brand Design Collage Layout
Brand Design Collage Layout
Brand Design Collage Layout
Brand Design Collage Layout
Rotating Chrome Logo on blue background
Rotating Chrome Logo on blue background
Rotating Chrome Logo on blue background
Rotating Chrome Logo on blue background
Rotating Chrome Logo on blue background